Niveles del producto pdf

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Producto se define como un satisfactor de necesidades y deseos. Para cumplir este rol, el producto va agregando valor para convertirse en objeto de deseo de los consumidores.

Cada nivel de producto es un agregado de valor, que en su conjunto conforman la oferta de valor que adquiere el consumidor. Por ejemplo: El carro debe transportar.

Pero este nivel es necesario pero no suficiente para que el consumidor adquiera el producto. En el segundo nivel, el experto en marketing prepara un Producto Esperado, es decir, un conjunto de atributos y condiciones que los compradores habitualmente esperan recibir cuando adquieren ese producto.

En el tercer nivel, el marketing establece un Producto Aumentado , es decir, aquel que sobrepasa las expectativas de los consumidores. Son los beneficios no esperados por los clientes. Sin embargo se deben hacer algunas precisiones sobre la mejora de productos. En primer lugar, cada mejora conlleva costos asociados.

En segundo lugar, los beneficios aumentados se convierten, con el tiempo, en beneficios esperados y en factores de similitud necesarios.

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Un elemento clave es la singularidad del producto principal. Este representa todas las cualidades del producto. Esto es sobre los aspectos que el consumidor espera obtener cuando compra el producto. El producto aumentado se refiere a todos los factores adicionales que diferencian al producto de la competencia. Enter the email address you signed up with and we'll email you a reset link.

Need an account? Click here to sign up. Download Free PDF. Marketing :Producto Niveles y Tipos de Productos. Fabrizio Marquez. A short summary of this paper. Download Download PDF. Translate PDF. Fue definida por Philip Kotler. La suma de todos los elementos de valor es lo que el cliente busca para satisfacer sus deseos y necesidades.

Niveles de Producto 1. Producto esperado 4. Producto aumentado 5.