Hotel sales marketing pdf

You also need to take advantage on colors and a good copy. Use colors well for your social media content and make a good copy to complement with it. Come up with strategies on how to market your hotel in social media. Motivate your employees A successful company is nothing without its workforce.

People have to work for you so you need to motivate them to work harder. Give them a healthy environment to work in. Make them feel valued and appreciated with the exhausting work they do. Motivation is one of the things that drive an employee to do better in every kind of job he is in. You may also see sales business plans.

Do an audit Hotel owners must do an audit to minimize the cost that they usually spend for maintenance and production. Upon seeing the audit, it is your call on how to lower down the cost of operating the hotel while still being able to give the same quality of service to the customers. Encourage guest referrals You can encourage guest referrals to your customers when they leave the hotel.

But before doing that, you must focus on giving the right product and service to satisfy the customers. Customer satisfaction is a big factor in increasing the sales of the hotel. Always make them feel at home when they stay in your hotel.

Test and improve Every product and service made, there should be a test drive to see how it works. If it works just fine, then it should be maintained.

Testing and improving is a way of determining what works and what does not. You may also see sample sales business plans. Conclusion A hotel sales plan is a must have for hotel owners if they want to increase their sales. As the sales increase, they can have more money to spend on the operations of the hotel and other expenses they should keep an eye on.

On a local level, the hotel will get associated with the high end exclusive shopping arcades, monthly magazines etc for joint promotional activities. The expected published tariff is attached in Appendix 5. It also carries the pricing template to be followed in order to load rates on all the channels.

For corporate rate negotiations, rate tie up negotiation guidelines are also given in Appendix 5. The hotel has prepared an expected demand calendar that considers the past occupancy trends and future Business on Books. Accordingly, dynamic discounted price Rate of the Day has been set against each day of the year. The rates are to be loaded on the system and will be visible on all the distribution channels simultaneously.

These rates can be changed by the hotel as and when required. As per historical data, maximum revenue for the city hotels is achieved from reservations offices, sales offices and electronic channels GDS Channels.

An aggressive push is required from Sales offices to increase the business. For this, new brochures will be helpful. Out of these, Galileo and Amadeus contribute maximum to the city hotels. In the year , The Imagery Hotel needs to promote itself more aggressively on Amadeus by joint marketing programs and tie ups, online virtual store and channel advertising. Advertising this year will concentrate on the enhanced product features which have been added during the renovation of the hotel.

The press meet will also be conducted in order to showcase the renovated rooms to the general public. Cricket teams that are scheduled to stay with us in March, June, August and September will increase the buzz surrounding the hotel. Familiarization Trip is to be arranged for the major business sources in order to showcase the improved product As discussed earlier.

All the feedback as received is being addressed by the General Manager within 24 hours of feedback receipt. The practice will continue to be followed. The sales team will send E Mailers to their respective clients about any new activity taking place in the hotel or is related to the hotel.

The sales team will take customer feedback after the sale and feed it into the online Customer Feedback System as per the process.

People Decisions The Imagery hotel attracts a healthy talent pool due to its brand and generous salaries. In the forthcoming year, employees in direct guest contact especially the once from Front office and reservations will be authorized to take their own decisions which is discussed further in the next section.

Marketing Programs A calendar has been prepared for the marketing activities to be conducted in and can be referred to in Appendix 6. The product exists in an already existing market. The circles carry the revenue share of each of the hotels. The Imagery Hotel has a very high competitive edge but located in an unattractive market due to low demand. Diversification strategy is a strategy of introduction of new products and services to a new market share.

This strategy offers the potential for long-term, but this strategy also has a very high degree of risk. Certainly the amenities a guest expects have changed over the last few years with the technology boom.

They want a good breakfast. They need wireless internet to conduct business or play online games. According to Wilson et al there are 5 stategies to increase occupancy 1. Free wireless internet access. For business travelers, the internet is essential to doing business. While some hotels offer WiFi on a pay-per-day system or free in common areas only, going the extra step by offering and promoting free in-room WiFi will bring a lot of people knocking on your door.

Modern amenities like flatscreens increase the perceived value of your hotel. Free food. Guests always want to feel like they got a good deal. Eating at the hotel saves money and time. Luxurious Toiletries. Frequently, guests depend upon shampoo, soap, conditioner, and other toiletries being available because it means one less thing to pack. Some smaller hotels in San Francisco provide guests with products from the homegrown San Francisco Soap Company, which are not only fantastic, but also lend a sense of community and help out a local business.

According to Roberts in Demand Media Owning and operating a hotel is often rewarding and fulfilling, but it's not easy. Increasing occupancy starts with implementing a creative marketing plan that attracts new and repeat guests. Hoteliers can use various ideas to create a successful marketing campaign.

There are 4 ways to increase hotel occupancy 1. Group Events Increase your occupancy rate by inviting groups gathered for weddings, retreats business seminars and reunions to stay in your hotel. In the hotel industry, group events are lucrative because you are booking many rooms at one time. Many group events occur annually, and that can mean repeat business for your hotel. Additionally, satisfied guests often return to enjoy the facilities for personal reasons throughout the year, creating additional business.

Market your group event services by connecting with local business owners who might be looking for venues. Package Deals Create various package deals to attract guests to your hotel and increase your occupancy. Hoteliers can price these packages slightly higher than normal rates, as the complimentary items add value to the overall experience. Mat Release A mat release -- or matte release -- is a promotional, consumer-oriented, formatted article that appears in magazines and newspapers, such as an article about a recipe for brownies that uses a name brand brownie mix.

A mat release campaign is inexpensive and results in extensive media coverage, making this method of marketing an ideal way to increase occupancy in a hotel. Implement a mat release marketing campaign by hiring a mat release agency to write a release for you and submit the release to travel magazines or local newspapers. Discounts and Specials Use discounts and last-minute specials to encourage guests to visit your hotel. Discounts are ideal for making a guest feel as if he is getting a great deal.

Use the discount to bring the guest to the hotel and use excellent service to encourage repeat business. Last-minute specials are ideal for filling vacant rooms. Offer last-minute specials to extend the stay of a guest or add a page to your website showing all last-minute specials for more spontaneous guests.

Based on Wilson et al came up with 8 easy ways for increasing hotel occupancy 1. Sign up with an online travel agency OTA. These online travel agent sites are visited by millions of travelers every month. Sign up with an affiliate network. Affiliate networks will help promote your rooms and hotel.

They have numerous sites and can get your name out there for people to see. Use an internet booking engine. IBEs can be customized to your site and allow you to create your own brand. Data segmentation. Take a look at your guests, past and present, and see why they are there. Is it for business?

An anniversary? A birthday? Then create events based on their behavior. Create your own loyalty program. Making your guests feel special will keep them coming back.

Have a mobile website. Two, you will experience a lot of difficulties and uncertainties. To overcome the latter and enjoy the former, you need more than just hotel sales ideas. There is a need to master the hotel sales process and all of its hotel room sales techniques, which culminates into a well-made hotel sales plan.

Scroll on and start by looking at some of our best hotel sales action plan examples.